Double or Triple Your New Logo MRR
The plan that got your MSP to $5 million or $8million will not get you to $10 million, let alone $20 million. You'll need a reliable Sales Engine that consistently generates new clients.
Why is Growing an MSP so Difficult?
There's a reason why MSPs in North America struggle to grow past the "black hole" of $5 million in top line revenue.
Prospects Want the Owner
The only person who can consistently close new business and convince a prospect to buy is the business owner.
Failing is Costly
Hiring, and eventually firing, a sales person is expensive. It costs money, time, reputation, morale, and more.
Recruiting is Hard
It's difficult to know where to find top sales talent, what you can do to attract them, and how to get them to perform.
Churn > Sales
Somewhere between $3mm and $5mm, it takes more MRR to replace your churn than one person can generate alone.
Sales Ops Immaturity
Nothing about the way you acquire new clients has the same Operational Maturity as your Service Delivery.
Failure to Forecast
Operations can't reliably service your clients because no one can see what new business is coming, or when.
You'll Need a New System to Continue Growing
The Only Way to Grow an MSP is with a
Revenue Generation System
Revenue from Acquisition is Temporary
Mergers and Acquisition grow the top line, but they also grow the complexity of your MSP in every way. And even if you can retain all the clients, talent, and keep service levels high... you still have to find a way to out-sell the coming churn. Even the best MSPs will lose 12% of their MRR every year due to lost clients, reduction in services, customers getting acquired, etc. How will you replace that revenue when it goes?
Marketing Can't Save You
Marketing (done well) can be an incredible resource for generating new opportunities, but will always be in an imperfect partnership with sales. Talk to any three MSPs and you'll hear two of them complain they've spent thousands, or tens of thousands on marketing that "didn't work."
Are you sure the marketing didn't work, or is it possible that your Sales Engine didn't know how to turn what marketing produced into MRR?
Valuation Demands Systems
The number one reason why MSP owners are unable to exit their business is because the moment they do, the revenue stops. This means they:
Can't get the multiple they need to sell
Can't hire a CEO to do their job
Are held captive by the need to be the sales leader
An MSP that relies on any key individual for sales, instead of a reliable system, is less valuable by nature.
TAKE THE NEXT STEP
Schedule a call and use that time to ask any questions of the Growth OS team. We'll use that time to show you how to grow your business, whether you end up using our OS or not.